What Materiality is
Facts reviewed 28 July 2026
Materiality is stock research for people who invest their own money. It pulls a company's filings straight from EDGAR, computes the figures that matter, and has AI explain them in plain language. The division of labour is deliberate: arithmetic produces the numbers, AI produces the sentences around them. An explanation can be wrong that way, and a number still cannot.
Who it is for
Materiality is built for individual investors who want to understand a company's fundamentals without spending an evening inside a 10-K. That is a narrower group than “investors” generally: it assumes you want to look at the business behind the ticker, and it assumes you are doing it with your own money rather than for a desk that already pays for a terminal.
The problem it solves
Everything needed to judge a public company is already published, free, by the company itself. The obstacle is not access. It is that a 10-K is enormous, the figures that decide the question are spread through it, and knowing which figures those are is most of the skill.
Materiality does the retrieval and the arithmetic, then explains the result in language that does not assume you already know what return on invested capital is.
What is in it
- Company analysis. A written read of a company's most recent filings, in your choice of depth, covering the business, its financial health, growth, risks and what to watch next.
- Scorecard. A computed score across profitability, balance sheet, growth and valuation, with every input shown so you can disagree with it. Scores are kept over time so you can see the direction.
- Financial statements. Income statement, balance sheet and cash flow as filed, with ratios computed from them.
- Valuation. A discounted cash flow model with the assumptions exposed and editable, alongside the upside from the current price to that value.
- Dividends, earnings and history. Yield, payout and growth where a company pays one; an earnings calendar with estimates; price history and a timeline of what the company has filed.
- Portfolios and watchlists. Holdings with gains and allocation, watchlists with live prices, an alert inbox, and a journal and thesis space for writing down why you bought something.
- Market view. A market-wide read on volatility, the major indices, yields and gold, public to anyone at /market.
Supported markets
Companies that file with the SEC. Foreign issuers filing Form 20-F or 40-F are read like any other: their annual report, price, earnings, filings and financial statements all work, shown in the currency they were filed in and converted to nothing. Most do not get a score, or any figure struck against a share price, because their figures are prepared under IFRS in their own currency and both of those are calibrated on US GAAP in dollars. The exception is a foreign issuer that reports under US GAAP in US dollars, which has neither problem and is read like any domestic company. Private companies and funds are not supported at all. If a company does not file with the SEC, Materiality has nothing to read.
Crypto assets get a price and a history, and nothing else. The market section carries a board of the largest by volume, each with its own page. They have no score, no statement tables and no written analysis, and they will not: a coin files nothing, so there is no evidence for any of that to be built on. Read them as quotes, not as research.
Where the data comes from
- Filings and financial statements: the SEC's EDGAR system, read directly from the company's own submissions.
- Live quotes and company profiles: Finnhub, falling back to Yahoo Finance when Finnhub is unavailable.
- Historical price series: Yahoo Finance.
- Written explanations: OpenAI models, working from the figures above. They are not asked to supply figures of their own.
Prices are refreshed roughly every 30 seconds rather than streamed live. Figures taken from filings carry the period they cover and the filing they came from, and a written analysis carries the date it was generated. Nothing here is suitable for trading on.
What it costs
There is a free plan, and it is a plan rather than a trial: it does not expire and it does not ask for a card. It covers company analysis, the scorecard, statements,valuation, charts, portfolios and watchlists, with a cap on new AI analyses: 5 new ai stock analyses a day. Paid plans start at $8.99 a month. Full pricing is here.
What it does differently
- Numbers are computed from filings, never generated. AI writes the explanation around a figure it did not invent.
- Methods are versioned. When the way a score is calculated changes, that is recorded, so a score from one month and a score from another are genuinely comparable.
- Missing data stays missing. Where a filing does not contain a figure, the space is left empty instead of being filled with an estimate that looks like a fact.
- It is priced for a person rather than a desk.
Known limits
- US SEC filers only.
- Quotes refresh roughly every 30 seconds, and this is not a trading tool.
- Written analysis is generated by a language model and can be wrong or incomplete. The figures beside it are the check on it.
- Coverage depends on what a company has actually filed. Newly listed companies with little filing history will be thin.
Free to use without an account
Some of it does not need a login at all. The valuation calculators run entirely in your browser, the metric glossary explains what each figure means and where it misleads, and the methodology sets out exactly how every number in the product is produced. The earnings calendar and market page are open too.
Who makes it
NorrowStudios, an independent software studio in Oregon. More about why it exists. For anything else, norrowstudiossupport@gmail.com reaches a person.