Materiality

What Materiality is

Facts reviewed 28 July 2026

Materiality is stock research for people who invest their own money. It pulls a company's filings straight from EDGAR, computes the figures that matter, and has AI explain them in plain language. The division of labour is deliberate: arithmetic produces the numbers, AI produces the sentences around them. An explanation can be wrong that way, and a number still cannot.

Who it is for

Materiality is built for individual investors who want to understand a company's fundamentals without spending an evening inside a 10-K. That is a narrower group than “investors” generally: it assumes you want to look at the business behind the ticker, and it assumes you are doing it with your own money rather than for a desk that already pays for a terminal.

The problem it solves

Everything needed to judge a public company is already published, free, by the company itself. The obstacle is not access. It is that a 10-K is enormous, the figures that decide the question are spread through it, and knowing which figures those are is most of the skill.

Materiality does the retrieval and the arithmetic, then explains the result in language that does not assume you already know what return on invested capital is.

What is in it

  • Company analysis. A written read of a company's most recent filings, in your choice of depth, covering the business, its financial health, growth, risks and what to watch next.
  • Scorecard. A computed score across profitability, balance sheet, growth and valuation, with every input shown so you can disagree with it. Scores are kept over time so you can see the direction.
  • Financial statements. Income statement, balance sheet and cash flow as filed, with ratios computed from them.
  • Valuation. A discounted cash flow model with the assumptions exposed and editable, alongside the upside from the current price to that value.
  • Dividends, earnings and history. Yield, payout and growth where a company pays one; an earnings calendar with estimates; price history and a timeline of what the company has filed.
  • Portfolios and watchlists. Holdings with gains and allocation, watchlists with live prices, an alert inbox, and a journal and thesis space for writing down why you bought something.
  • Market view. A market-wide read on volatility, the major indices, yields and gold, public to anyone at /market.

Supported markets

Companies that file with the SEC, which in practice means US-listed companies. Foreign issuers reporting under IFRS on Form 20-F are not supported, and neither are private companies, funds or crypto assets. If a company does not file with the SEC, Materiality has nothing to read.

Where the data comes from

  • Filings and financial statements: the SEC's EDGAR system, read directly from the company's own submissions.
  • Live quotes and company profiles: Finnhub.
  • Historical price series: Yahoo Finance.
  • Written explanations: OpenAI models, working from the figures above. They are not asked to supply figures of their own.

Prices are delayed rather than real time, and everything carries the date it was retrieved. Nothing here is suitable for trading on.

What it costs

There is a free plan, and it is a plan rather than a trial: it does not expire and it does not ask for a card. It covers company analysis, the scorecard, statements, valuation, charts, portfolios and watchlists, with a monthly limit on how many new AI analyses you can run. Paid plans start at $4.99 a month. Full pricing is here.

What it does differently

  • Numbers are computed from filings, never generated. AI writes the explanation around a figure it did not invent.
  • Methods are versioned. When the way a score is calculated changes, that is recorded, so a score from one month and a score from another are genuinely comparable.
  • Missing data stays missing. Where a filing does not contain a figure, the space is left empty instead of being filled with an estimate that looks like a fact.
  • It is priced for a person rather than a desk.

Known limits

  • US SEC filers only.
  • Quotes are delayed and this is not a trading tool.
  • Written analysis is generated by a language model and can be wrong or incomplete. The figures beside it are the check on it.
  • Coverage depends on what a company has actually filed. Newly listed companies with little filing history will be thin.

Free to use without an account

Some of it does not need a login at all. The valuation calculators run entirely in your browser, the metric glossary explains what each figure means and where it misleads, and the methodology sets out exactly how every number in the product is produced. The earnings calendar and market page are open too.

Who makes it

NorrowStudios, an independent software studio in Oregon. More about why it exists. For anything else, norrowstudiossupport@gmail.com reaches a person.